Brand Enforcement USA 2020

The role, scope and value of a brand has changed significantly, with world rankings now showing brand valuations as being worth billions, and often the most valuable assets a business owns. Brand owners need to enforce their rights in order to prevent imitation, maintain market position and, ultimately, retain brand value. There are a number of ways to do this, but without the right strategy in place, enforcement efforts can quickly become costly and threaten reputation. 

WTR's inaugural Brand Enforcement USA (San Francisco, October 5) will bring together trademark and brand leaders as well as their outside counsel to discuss cutting-edge strategies to improve success in enforcement.

Companies that attend WTR events include:

Accenture
ACT
American Greetings
Bayer
Beckman Coulter
BlueCross BlueShield
Control Risks
Duracell
Enterprise Holdings
GROUPON
HDMI Licensing Administrator
International Private Bank
Jack Daniel's Properties
McMaster
Michael Kors
Robert Bosch
RR Donnelley
Rotary International
Stan Lee's POW! Entertainment
Starbucks
Velcro
Wrigley
U.S. Soccer Federation
United Airlines
United States Olympic Committee
Velcro Group Corporation
W.W. Grainger
Whole Foods Market

Others Details

Time: 08:00 to 19:15