49th PARIS World Congress on “Marketing, Education, Social Sciences & Humanities” (WMESH-25) scheduled on Dec. 3-5, 2025 Paris (France)

Call for papers/Topics

Topics of interest for submission include any topics related to:

I. Marketing

• Digital Marketing:
  • Social Media Marketing (strategies, analytics, influencer marketing)
  • Content Marketing (creation, distribution, storytelling)
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • Email Marketing and Automation
  • Mobile Marketing
  • E-commerce and Online Retail
  • Data Analytics in Marketing (big data, AI, machine learning for insights)
  • Digital Advertising (programmatic, native, video ads)
  • Customer Relationship Management (CRM) in the digital age
• Consumer Behavior:
  • Consumer psychology and decision-making
  • Cultural influences on consumption
  • Neuromarketing
  • Brand loyalty and engagement
  • Ethical consumerism and sustainable consumption
• Strategic Marketing:
  • Brand Management and Branding Strategies
  • Marketing Communications (integrated marketing, advertising, PR)
  • Market Research and Segmentation
  • Product Development and Innovation
  • Global Marketing and Cross-cultural Marketing
  • Marketing Ethics and Social Responsibility
  • Marketing in specific industries (e.g., tourism, healthcare, non-profit)
• Emerging Trends in Marketing:
  • AI and Marketing (personalization, automation, predictive analytics)
  • Virtual Reality (VR) and Augmented Reality (AR) in Marketing
  • Metaverse Marketing
  • Web3 and Decentralized Marketing
  • Sustainability and Green Marketing

II. Education

• Educational Technology (EdTech):
  • E-learning and Online Education
  • Blended Learning Models
  • Gamification in Education
  • AI in Education (personalized learning, intelligent tutoring systems)
  • Virtual and Augmented Reality in the Classroom
  • Digital Literacy and Citizenship
• Curriculum and Instruction:
  • Curriculum Development and Innovation
  • Pedagogical Approaches (e.g., active learning, project-based learning)
  • Assessment and Evaluation Methods
  • Differentiated Instruction
  • Teacher Education and Professional Development
  • Inclusive Education and Special Needs Education
• Educational Policy and Administration:
  • Education Reform and Policy
  • Higher Education Management
  • Educational Leadership
  • Funding and Economics of Education
  • Quality Assurance in Education
• Psychology of Education:
  • Cognitive Development and Learning
  • Motivation and Engagement in Learning
  • Educational Psychology Research
  • Student Well-being and Mental Health in Education
• Global and Comparative Education:
  • International Education Systems
  • Cross-cultural Perspectives on Education
  • Education for Sustainable Development (ESD)

III. Social Sciences

• Sociology:
  • Social Inequality and Stratification
  • Urban and Rural Sociology
  • Family and Gender Studies
  • Sociology of Culture
  • Social Movements and Collective Action
  • Global Sociology and Development
• Psychology:
  • Cognitive Psychology
  • Developmental Psychology
  • Social Psychology
  • Clinical and Counseling Psychology
  • Organizational Psychology
  • Cross-cultural Psychology
  • Neuroscience and Behavior
• Political Science:
  • Political Theory and Philosophy
  • International Relations and Global Governance
  • Comparative Politics
  • Public Policy and Administration
  • Democracy and Authoritarianism
  • Conflict Resolution and Peace Studies
• Economics:
  • Microeconomics and Macroeconomics
  • Development Economics
  • Behavioral Economics
  • Environmental Economics
  • Public Finance
  • Labor Economics
• Anthropology:
  • Cultural Anthropology
  • Archaeology
  • Linguistic Anthropology
  • Biological Anthropology
  • Ethnography and Fieldwork Methods

IV. Humanities

• History:
  • Specific Historical Periods and Regions
  • Social and Cultural History
  • Political and Economic History
  • Digital Humanities in History
  • Public History and Memory Studies
• Literature and Languages:
  • Literary Theory and Criticism
  • World Literatures and Comparative Literature
  • Linguistics and Sociolinguistics
  • Translation Studies
  • Creative Writing
  • Digital Philology
• Philosophy and Ethics:
  • Metaphysics and Epistemology
  • Ethics and Moral Philosophy
  • Political Philosophy
  • Philosophy of Mind
  • Aesthetics and Philosophy of Art
  • Applied Ethics (e.g., bioethics, business ethics)
• Arts and Culture:
  • Art History and Criticism
  • Music and Performance Studies
  • Film Studies and Cinema
  • Visual Arts and Design
  • Cultural Studies and Identity
  • Museum Studies and Heritage Preservation
• Religious Studies and Theology:
  • Comparative Religion
  • Religious Texts and Traditions
  • Sociology of Religion
  • Religion and Ethics

V. Interdisciplinary and Cross-Cutting Themes

• Digital Humanities/Social Sciences: The impact of technology on research, teaching, and cultural production in these fields.
• Sustainability and Climate Change: Addressing environmental challenges through the lenses of marketing, education, social sciences, and humanities.
• Globalization and Cultural Exchange: The impact of interconnectedness on societies, economies, and cultural identities.
• Social Justice and Human Rights: Exploring issues of equality, equity, and human dignity across various contexts.
• Methodologies and Research Methods: Qualitative, quantitative, and mixed methods approaches relevant to all fields.
• Policy and Practice: Bridging academic research with real-world applications and policy implications.
• Communication Studies: The role of communication in all these domains, including media studies, public relations, and strategic communication.