Marketing to Medicare or Medicaid Beneficiaries - What You Can and Cannot Do

Course Description:

Because the Anti-Kickback Statute is so broad it what it proscribes, healthcare organizations, conducting what would be normal marketing activities in other industries, have run afoul of the Statute on numerous occasions. The Statute and the regulations only tell part of the story. This program will review not only the Statute and its safe harbors, but will provide an in-depth overview of OIG guidance and advisory opinions dealing with marketing activities, as well as a review of case law regarding marketing behavior.

Areas Covered:

•  A brief review of the Anti-Kickback Statute, what it is and what is prohibited
•  A brief review of the safe harbors that relate to marketing activities
•  A review of the OIG advisory opinions as they relate to marketing
•  A review of OIG compliance guidance as it relates to marketing
•  An overview of case law relating to marketing activities
•  Strategies that should be taken to preclude liability

Who will benefit?

This webcast will be of a valuable assistance to the below audience.

•  Hospital Executives
•  Dentists, Podiatrists and Chiropractors
•  Physicians
•  Physician Practice Executives
•  Ancillary Service Providers
•  DME Provider Executives
•  Ancillary Service Provider Executives
•  Attorneys representing any and all of the above