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Developing An Effective Brand Strategy - online live webinar on January 2018 by Training Doyens.
Many marketers want to brand their products or services more effectively, but most jump to the implementation of advertising and promotion before they really define their brand and what differentiates it from the competition in the marketplace. In this presentation, Ken Banks details a five-step process that he learned and developed over a 35-year career as a marketing executive that, if implemented properly, can mean the difference between a successful brand and one that is simply a me-too product. Bringing real-life experiences and case studies to the presentation, Ken demonstrates what is essential in developing a brand strategy and what are the keys to getting the entire organization in sync with the strategy. First defining what branding really is (and is not) and then discussing the ways to make a brand resonate with the customers, Ken will help the attendees jump-start their brands and move forward in an organized manner to make sure that all of the marketing efforts are more effective and the chance of failure are reduced. The same principles can apply to developing a personal brand as well in order to have a more successful career and personal life.
WHY SHOULD YOU ATTEND
The fears, uncertainties and doubts in marketing are centered around wondering whether the marketing efforts (and the budget investments) will succeed in building market share and revenues. This process will help any company or individual gain a clearer picture of what makes the customer want their brand over the competitors by understanding customer perceptions, competitive mapping, and more consistent marketing messages that position the brand for success and long-term growth. Having a successful brand strategy eliminates the uncertainties and focuses the efforts for the entire organization on insuring that all of the functions of the company live up to the brand every day.
To demonstrate all of these points, the presentation will provide case studies and real world examples to show how some companies brand effectively and how some companies miss the mark completely.
By attending this session, you will:
WHO WILL BENEFIT
Executive management, marketing management, advertising management, advertising agency managers and creative, product development, market research, communications specialists.
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Learn how to develop an effective brand building strategy that helps you market your products and services better than your competition.
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