MarketJoy Hosts a Live Webinar in association with AAISP

During the webinar, marketing professionals can get online to understand the different personas that will assist in B2B prospecting with effective lead generation channels. It is important for marketing professionals to be aware of these buyer personas and their decision-making behavior. This will further enhance the company pipeline. Personas have simply become the latest approach to achieving the same objective, although it is more refined and a much more comprehensive way than all the other approaches.