- Type
- Location Birmingham, England, United Kingdom
- Date 31-07-2019
Delivered to you by Think Cloud Studio in Birmingham, we provide a range of practical workshop-based SEO, social media and internet marketing training courses for groups and on a 1:1 basis. 4 Steps
1. SEO Training Workshop Classroom Based. 2018 Agenda.
2. Agenda (Day 1) SEO objectives
Day 1 Background - business, marketing and SEO goals Introduction to SEO Google Panda, Penguin and Hummingbird changes Google penalties Review our bespoke keyword and marketing reports SEO checklist Keyword planning Market research and competitor analysis On-page SEO (optimisation of keywords, meta data, URLs and HTML tags) Off-page SEO (do’s and don’ts of link building) SEO and website copywriting SEO strategy and action plans SEO tools (basics)
3. Agenda (Day 2) Day 2 Revisit day 1 Competitor research for link building Recommended business directories Social media, blogging and content marketing Getting to grips with Google and Bing Webmaster Tools 301 redirects, canonical tags and duplicate content Getting the most from Google Analytics Things you can do to improve click-throughs and conversions SEO plugins and best practice Joomla, WordPress or Magento (if applicable) Social media best practices and tools (time permitting) Questions and Answers
4. SEO course objectives Understand the basics of SEO and best practice Learn how to carry out competitor research and identify the right keywords Learn how to write for SEO and your audience Learn how to apply on-page SEO techniques Learn how to apply effective off-page SEO strategies Learn how SEO and social media is changing and the future of search Appreciate the impact of latest Google updates, including Panda, Penguin and Hummingbird and how to avoid Google penalties Implement tools to monitor and review the effectiveness of your SEO Have a practical action plan for progressing the SEO in-house