Patient Engagement at eyeforpharma Barcelona

Evolve into a patient-centric, high-calibre collaborator and transformative pharma company
From clinical trials through to support programmes and strategic decision-making, we know that incorporating patients into design has untold benefits.

But today’s efforts are mostly incremental adjustments of existing processes rather than wholesale change. Unfortunately, that means we are not delivering at the pace patients require.

Until now.

eyeforpharma Barcelona is where patient centricity leaps ahead. Because we’re not interested in merely consulting patients. We’re interested in redesigning, reimagining, with patients. With innovative case studies on culture and strategy, we can deliver big on patient promises.

This is the only event where engagement, advocacy, commercial and digital intersect in order to improve human lives.

4 essential themes for 2020:

Organisational Empowerment:
Redesign structure, incentives and targets to supercharge patient-led culture and ensure all functions engage fully

Propel Patient-Led Design:
Give patients a seat at the head of the table to co-create solutions that deliver better health outcomes

Innovative Case Studies:
Examine how scaling engagement and harnessing a wider range of patient insights can usher in new business models

Collaboration Capabilities:
Find new ways to capitalise on your patient network and take advocacy beyond your imagination

Others Details

Time: 8:30 am to 3:00 pm Speakers: Edward Trott Chief Patient Officer Ferring, Steven Hildemann SVP, Chief Bio-Ethics and Employee Health Merck, Teresa Ferreiro Patient Advocate, Andy Powrie-Smith Executive Director, Communications and Partnerships EFPIA and many more.