43rd Retail Excellence Seminar Series 1st Shopper Marketing Seminar On the Racks: Influencing Purchase Decision

6 years ago Posted By : User Ref No: WURUR25546 0
  • Image
  • TypeSeminar
  • Image
  • Location Mandaluyong City, National Capital Region, Philippines
  • Price
  • Date 26-09-2018
43rd Retail Excellence Seminar Series 1st Shopper Marketing Seminar On the Racks: Influencing Purchase Decision, Mandaluyong City, National Capital Region, Philippines
Seminar Title
43rd Retail Excellence Seminar Series 1st Shopper Marketing Seminar On the Racks: Influencing Purchase Decision
Event Type
Seminar
Seminar Date
26-09-2018
Location
Mandaluyong City, National Capital Region, Philippines
Organization Name / Organize By
Philippine Retailers Association
Organizing/Related Departments
PRA Secretariat
Organization Type
Organization
SeminarCategory
Both (Technical & Non Technical)
SeminarLevel
National
Related Industries

Business Development

Consumer Products

Fresher/Trainee/Professionals

Location
Mandaluyong City, National Capital Region, Philippines

Is it enough to have a great product to get noticed and get brand loyalty? In the sea of products and innovations how do we speak to prospective buyers to pick us and not the other brand? Do we confuse shoppers more by bombarding them with too much information about the product, which makes them delay the actual purchase?
In this assembly, we will try to check current practices, learn from them and how much more can we push the bar of effective shopper communication.

OUTLINE:
I. Why do we need to communicate?
a. Right information needed to engage
b. Strategic location to talk
c. Impluse vs. Planned Purchase
II. Product Relevance
a. Consumer Affinity
b. How can we engage them?
III. Anatomy of Retail Communication
a. Messaging Strategy
b. Creative Execution

WHO SHOULD ATTEND
Business Owners, Managing Directors, Presidents, Chief Executive Officers, Retail Operators, Marketing Managers, Brand Managers, Product Managers, Merchandising, Shopper Communications Officers, etc.

Others Details

Call 636-0825 or email Ivan Verzonilla or Norie Martinez at [email protected] / [email protected]

Registration Fees
Not Mention
Registration Ways
Email
Phone
Website
Address/Venue
  5th Floor Nostalg 1, Joy-Nostalg Hotel & Suites Manila, 17 ADB Avenue, Ortigas Center, Pasig City 
Official Email ID
Contact
Ivan Verzonilla

[email protected]


Norie Martinez

[email protected]