- TypeSeminar
- Location Mandaluyong City, National Capital Region, Philippines
- Date 26-09-2018
Business Development
Consumer Products
Fresher/Trainee/Professionals
Is it enough to have a great product to get noticed and get brand loyalty? In the sea of products and innovations how do we speak to prospective buyers to pick us and not the other brand? Do we confuse shoppers more by bombarding them with too much information about the product, which makes them delay the actual purchase?
In this assembly, we will try to check current practices, learn from them and how much more can we push the bar of effective shopper communication.
OUTLINE:
I. Why do we need to communicate?
a. Right information needed to engage
b. Strategic location to talk
c. Impluse vs. Planned Purchase
II. Product Relevance
a. Consumer Affinity
b. How can we engage them?
III. Anatomy of Retail Communication
a. Messaging Strategy
b. Creative Execution
WHO SHOULD ATTEND
Business Owners, Managing Directors, Presidents, Chief Executive Officers, Retail Operators, Marketing Managers, Brand Managers, Product Managers, Merchandising, Shopper Communications Officers, etc.
Call 636-0825 or email Ivan Verzonilla or Norie Martinez at [email protected] / [email protected]