Effective B2B & Trade Marketing Strategies

Dear all,

RE: Effective B2B & Trade Marketing Strategies

FineResults Research Services would like to invite you to high impact training on Effective B2B & Trade Marketing Strategies to be held in Nairobi from 08/06/2020 to 12/06/2020

   COURSE PROFILE

Course Name: Effective B2B & Trade Marketing Strategies

Date: 08/06/2020 to 12/06/2020

Duration: 5 Days

Venue: FineResults Research Training Centre, Nairobi, Kenya

Cost: USD 800

Online Registration: REGISTER HERE

INTRODUCTION

Business-to-Business (B2B) marketing is often more complex compared to consumer marketing. In B2B marketing, not only are companies engaging potential customers, there are often times the need to market to the trade (mainly wholesaler, retailer, or distributor). Understanding the critical importance of successful relationships and good marketing strategies will ensure companies stay in a favourable position within the marketplace. This is only made possible if the organisation has a good understanding of business practices, the regulatory framework and internal ethic code.

DURATION

5 Days

LEARNING OBJECTIVES

By the end of the training, participants will:

• Have a greater appreciation and understanding of how you can more effectively market your products and services on a B2B perspective
• Develop better sales/marketing activities to maximise returns on investment
• Clearly define the difference between consumer needs and customer needs to heighten purchase decisions
• Develop powerful communication tools to support trade initiatives
• Achieve higher levels of customer commitment for your sales/marketing initiatives
• Develop simple yet effective processes that align your strategies to those of your target customers

COURSE OUTLINE

For detailed course outline, contact us through Mobile: +254732776700 or +254 759 285 295 or Email: [email protected]

TRAINING CUSTOMIZATION

This training can also be customized for your institution upon request. You can also have it delivered your preferred location.

For further inquiries, please contact us through Mobile: +254 732 776 700 or Email: [email protected]

REQUIREMENTS

Participants should be reasonably proficient in English.  During the trainings, participants should come with their own laptops.

TRAINING FEE

The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

 

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact us through Mobile: +254 732 776 700 and +254 759 285 295 or Email: [email protected]

PAYMENT

Payment should be transferred to FineResults Research Limited bank before commencement of training. Send proof of payment through the email: [email protected]

CANCELLATION POLICY

•           All requests for cancellations must be received in writing.

•           Changes will become effective on the date of written confirmation being received.

Visit our website for more details

How to participate

Individual Registration

Contact information

Email: [email protected]

TEL: +254 732 776 700 / +254 759 285 295

Website: fineresultsresearch.org/training/

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Others Details

CANCELLATION POLICY • All requests for cancellations must be received in writing. • Changes will become effective on the date of written confirmation being received.