Digital marketing (Email & Social Media) and Brand Online Visibility Course

Training or Development Class Title

Event Type

Training or Development Class

Training or Development Class Date

30-04-2018 to 04-05-2018

Last Date for Applying

23-04-2018

Location

Nairobi, Kenya

Organize and Presented By

Indepth Research Services

Organizing/Related Departments

ICT

Organization Type

Organization

Training or Development ClassCategory

Technical

Training or Development ClassLevel

International

Related Industries

Education/Teaching/Training/Development

Information Technology

Computer/Technology

Location

Nairobi, Kenya

Event: Digital marketing (Email & Social Media) and Brand Online Visibility Course

Venue: Indepth Research Services, Nairobi, Kenya.

Event Date:30th April- 4th May 2018.

NITA CERTIFIED

RECENT CLIENTS

INTRODUCTION

This five (5) days training course is designed for anyone who wants to kick-start or consolidate their digital marketing/online visibility knowledge. Whether you’re an online brand ambassador, a student, a social media marketer, a blogger, a professional in the industry or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

You’ll walk away confident that you can build on and apply your knowledge in the real world, with hundreds of online best practices, tools and creative marketing ideas in your toolbox to boot.

DURATION

5 days.

WHO SHOULD ATTEND

Whether you’re an online brand ambassador, in charge of an organization’s online visibility/strategies, a student, a social media marketer, a blogger, a professional in the industry, running an online business or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

COURSE OBJECTIVES

Upon completion of this training course, participants should be able to:

Attract traffic to your website/online content and increase on sales/awareness.
Identify your audience and reach an unlimited number of prospective clients/audience using email and other tools and technique.
Get more value from your online campaigns.
Work with S.M.A.R.T. social media goals to achieve successful online campaigns.
Work cooperatively within an online community by observing and listening critically with openness, then act ethically and follow through on commitments when communicating with varied audiences and build positive reputation within the community.
Explain how to develop effective online marketing strategies for various types of industries and businesses.
Identify setup and use the major social media and online marketing portals that can be used to promote a company, brand, product, service or person.

TOPICS TO BE COVERED

Internet history and statistics
Importance of social media in today’s business/corporate and humanitarian environment
e-Marketing definitions and terms
e-Marketing Business models
e-Marketing Intelligence
Social media presence and marketing
Social media marketing ROI (Return On Investment)
Brand building
E-mail techniques and strategies
E-Mail problems and challenges
Writing styles for e-mail
Ethics in e-mail marketing
Online publicity
Developing effective marketing databases
Blogs and micro blogs
Target marketing
Effective search engine optimization
Metrics for eMarketing
Google and social media analytics for business decisions