Writing Press Release Course

INTRODUCTION   
With its wide reach, press releases are one of the most effective and efficient ways for you to disseminate important information and communicate with your organization’s various stakeholders. A well-crafted press release must not only communicate its intended message but must also increase the likelihood of it being picked up and reported by the media. Only then will your intended message reach your target audience. You will learn to hone your press release writing skills to achieve these goals.         

COURSE OBJECTIVES
Recognize the attributes of a good press release.
Apply and use catchy headlines.
Use simple and concise language to draft press releases that grab the media’s attention and clearly communicate the key messages.

COURSE OVERVIEW
Understanding the needs of the news media.
Examining recent government press releases.
Drafting a press release.
Deciding the main message.
Using simple language.
Writing headlines and sub-heads.
Presenting facts and figures.
Using the fact sheet

FOR WHOM THE COURSE IS RELEVANT
This course is relevant to all first-line managers or equivalents that are responsible for drafting press releases in the course of your work.

DURATION
2 Day

TRAINING VENUE
The will be held at The IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.
All participants will additionally cater to their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION
Accommodation is arranged upon request. For reservations contact the Training Officer.
Email: [email protected]
Mob: +254 715 077 817
Tel: 020 211 3814

TAILOR- MADE
This scheduled course can also be tailored to your organization. To find out how our tailor-made training can help your organization, call our team on

Mob: +254 715 077 817

Tel: 020 211 3814