NASSCOM Design4India - Brand Archetypes Workshop

DESIGN STORM

WORKSHOP ON BRAND ARCHETYPES

Design Coach

Nidhi Isaac - Design Director, Idiom Design and Consulting Ltd.

Why you should attend

Every brand has a distinct personality that consumers identify with. This brand personality is central to forming, sustaining and growing a solid relationship with its consumers. The brand archetype workshop is a fun and interactive session that will help participants define their brand’s personality.

The workshop introduces attendees to brand archetypes and how it translates to the brand tone and manifestation. It teaches how brands use archetypes to differentiate themselves from their competition. Participants are taught to leverage these archetypes to create a unique personality and positioning for their own brand.

Key takeaways

A deep exploration of the 12 brand archetypes

How to spot brand archetypes

How brand archetypes come together to form 'Brand Personalities'

Who should attend the workshop

The workshop is ideal for CEOs, founders, aspiring entrepreneurs, startups, students of the discipline, sales or business development professionals, young marketing and advertising professionals, designers, and anyone whose role involves making strategic, brand-led choices.

Grab tea at 11:30 and lunch at 1:30 PM

Where: 10k NASSCOM Startup Warehouse

              Lower Ground Floor, DD3, Diamond District

              ISRO Colony, Domlur, Bengaluru, Karnataka

When: 15th March 2019, 9:30 AM - 1:30 PM

Registration details:

Limited seating capacity. Tickets are available on a first come, first serve basis!

Group Discounts 10% are available for 3 or more registrations from the same organization. 

Reach out to us at [email protected]

For ticketing query please call "8147700609 - Rocky Das"