Google AdWords Workshop

This is a 2-day workshop on PPC & SEM using Google Adwords by Vivek Kumar, an IIT Delhi alumni with around 8 years of experience. This workshop would focus on the basics of PPC & SEM and would help you to create, run and manage PPC/SEM campaigns using Google Adwords. At the end of the workshop, you would be able to appear for Google Adwords exam and become Google Adwords certified professional.

Others Details

PPC, SEM and Online Advertising Ecosystem Search Network vs Display Network Basics of Search Advertising Basics of Display Advertising Managing Audiences and Networks Bidding, Budget and Auction System Remarketing and Conversions Understanding Keywords and Keyword Research Campaign Management: Campaigns, ADGroups, and ADs Integration with Google Analytics AD creation and AD Copy Monitoring and Optimization of Campaigns