From Selling seat to Personalization in Airlines

Airlines today are not mere carriers of passengers;  instead airlines can offer more individualized experiences for travelers. Thus, the commercial opportunity for airlines lies in personalization -- which has become a must for consumers in most products and services. According to a recent study by Salesforce, 52% of customers would switch away from brands that don’t personalize communications -- arguably, this applies even more to a truly personalized travel experience. With Big Data, with new airline ancillary options, and with new opportunities for dynamic pricing, airlines are seeking a win-win: meeting customer needs better and generating more revenue.

During this webinar you will learn:

o  How can airlines use personalization to drive additional revenue?

o  How must revenue management change to take advantage of the new opportunity?

o  How can airlines combat customer perceptions that travel remains a commodity (according to Google, 9 out of 10 travelers are not loyal to any one brand)?

o  Are you using ancillary options as a competitive weapon?  Do you have an opportunity for additional ancillary revenue?

o  Are you fully utilizing NDC that might add significantly to your bottom-line?

o    Is historical pricing data enough to decide future prices?

o    Does marketing have a bigger role to play in the connected world?