Virtual Masterclass: Social and Behavior Change (SBC) – Understanding Behavioral Challenges and Audiences to Tailor More Effective Solutions (Batch 2)

Posted By : User Ref No: WURUR66682 0
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  • TypeTraining or Development Class
  • Image
  • Location Ahmedabad, Gujarat, India
  • Price
  • Date 21-09-2020 - 23-09-2020
Virtual Masterclass: Social and Behavior Change (SBC) – Understanding Behavioral Challenges and Audiences to Tailor More Effective Solutions (Batch 2), Ahmedabad, Gujarat, India
Training or Development Class Title
Virtual Masterclass: Social and Behavior Change (SBC) – Understanding Behavioral Challenges and Audiences to Tailor More Effective Solutions (Batch 2)
Event Type
Training or Development Class
Training or Development Class Date
21-09-2020 to 23-09-2020
Last Date for Applying
15-09-2020
Location
Ahmedabad, Gujarat, India
Organization Name / Organize By
CSRBOX in partnership with Johns Hopkins Bloomberg School
Organizing/Related Departments
Impact Academy by CSRBOX
Organization Type
Organization
Training or Development ClassCategory
Both (Technical & Non Technical)
Training or Development ClassLevel
All (State/Province/Region, National & International)
Related Industries

Education/Teaching/Training/Development

Business Development

Social Sciences

Administration/Management

Fresher/Trainee/Professionals

Location
Ahmedabad, Gujarat, India

Dates: 26th – 28th August, 2020 (online) 

Time: 4:00 PM to 6:30 PM (with 20 min. break)/Day

Duration: 2 Hrs. & 10 mins/day (Total 6.5 Hrs)

 

The Context

A good social development project is one that, at its core, aims at changing behavior. However, behavioral change is tricky, and for most managers, is the most challenging part of a project. A focus on people affected by the interventions, therefore, has to be at the front-and-center. This becomes key to long term and sustainable impact and success of the project. 

At CSRBOX, we believe that human behavior needs to be understood in a much more nuanced way, for tailoring interventions to fit local conditions. This makes the interventions more responsive to the target group’s needs and hence helps increase the likelihood of changing behaviors in a sustainable manner. 

With this, we have partnered with Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP) to curate a Masterclass focusing on the how-tos of social & behavior change.

The Masterclass

This short course is designed for policy makers, civil society, partner organizations and program implementers facing challenges that require changing human behavior and social norms. The key behavioral challenges behind a problem need to be correctly identified and better understood. The P-Process is a framework that can offer a step-by-step approach to designing, implementing and evaluating behavioral interventions.  

While the course will outline all the strategic steps involved in addressing a challenge through an SBC intervention (through the P-Process), it will take participants, in greater depth, through the process of identifying the behavioral challenges and then segmenting and profiling the relevant audience that needs to be addressed, while touching upon concepts of behavioral science and design thinking. 

Topics Covered

  • P-Process framework

  • Audience segmentation and profiling

  • Creating a problem statement for intervention design

  • Some highlighted principles of behavioral science and design thinking

Learning Objectives:

By the end of this course, participants will:

  • Have basic understanding of the steps involved in strategically designing, implementing and evaluating a behavioral intervention to address a selected problem. 

  • Be exposed to, and gain an introductory understanding of the concepts of behavioral science and design thinking as tools that can contribute to developing more successful approaches.

For Whom

  1. Professionals & managers working in NGOs and CSR departments

  2. Social Enterprises

  3. Students and academics

 

 

Registration Fees
Available
Registration Fees Details
National INR 3,540 (till 6th September 2020) INR 4,720 (from 7th September onwards) International USD 65+taxes (till 6th September 2020) USD 85+ taxes (from 7th September onwards)
Registration Ways
Website
Address/Venue
  Online 
Contact