- TypeTraining or Development Class
- Location Ahmedabad, Gujarat, India
- Date 21-09-2020 - 23-09-2020
Education/Teaching/Training/Development
Business Development
Social Sciences
Administration/Management
Fresher/Trainee/Professionals
Dates: 26th – 28th August, 2020 (online)
Time: 4:00 PM to 6:30 PM (with 20 min. break)/Day
Duration: 2 Hrs. & 10 mins/day (Total 6.5 Hrs)
The Context
A good social development project is one that, at its core, aims at changing behavior. However, behavioral change is tricky, and for most managers, is the most challenging part of a project. A focus on people affected by the interventions, therefore, has to be at the front-and-center. This becomes key to long term and sustainable impact and success of the project.
At CSRBOX, we believe that human behavior needs to be understood in a much more nuanced way, for tailoring interventions to fit local conditions. This makes the interventions more responsive to the target group’s needs and hence helps increase the likelihood of changing behaviors in a sustainable manner.
With this, we have partnered with Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP) to curate a Masterclass focusing on the how-tos of social & behavior change.
The Masterclass
This short course is designed for policy makers, civil society, partner organizations and program implementers facing challenges that require changing human behavior and social norms. The key behavioral challenges behind a problem need to be correctly identified and better understood. The P-Process is a framework that can offer a step-by-step approach to designing, implementing and evaluating behavioral interventions.
While the course will outline all the strategic steps involved in addressing a challenge through an SBC intervention (through the P-Process), it will take participants, in greater depth, through the process of identifying the behavioral challenges and then segmenting and profiling the relevant audience that needs to be addressed, while touching upon concepts of behavioral science and design thinking.
Topics Covered
P-Process framework
Audience segmentation and profiling
Creating a problem statement for intervention design
Some highlighted principles of behavioral science and design thinking
Learning Objectives:
By the end of this course, participants will:
Have basic understanding of the steps involved in strategically designing, implementing and evaluating a behavioral intervention to address a selected problem.
Be exposed to, and gain an introductory understanding of the concepts of behavioral science and design thinking as tools that can contribute to developing more successful approaches.
For Whom
Professionals & managers working in NGOs and CSR departments
Social Enterprises
Students and academics