4th Digital & Social Marketing Retreat, 17-19 May 2019, Goa | AIMA

All India Management Association (AIMA), the apex body for management in India is organizing the 4th Digital & Social Marketing Retreat on the theme - "Digital for Driving Every Business", from 17-19 May, 2019 at Taj Fort Aguada Resort & Spa, Goa.

Data is the new god of business and only the fastest learner survives in the knowledge economy. Consumers are taking to ever-new gadgets and platforms for information, entertainment and transaction, and brands have to be imagined and nurtured in new ways. Companies cannot collect the necessary data and act on it without augmenting human intelligence with significant automation.

The Retreat will provide answers to the key questions about formulating and implementing a digital strategy for marketing. It will highlight how the marketers can use technologies such as big data, artificial intelligence, robotics, augmented reality etc. to deliver greater savings, convenience, customization, innovation and trust to the consumer while also improving the return on marketing expenditure.

AIMA’s 4th Digital & Social Marketing Retreat will focus on this major shift towards marketing automation. The Retreat is being Co-chaired by D Shivakumar, Group Executive President - Corporate Strategy & Business Development, Aditya Birla Group and Mithun Sundar, Chief Revenue Officer, Myntra.

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The retreat speakers include Karthik Raghupathy, Chief Strategy, Planning and Operations, PhonePe Anil Goteti, Head of Marketing, Monetisation and Merchandising, Flipkart Anusha Shetty, Founder & CEO, Autumn Worldwide Kushe Bahl, Partner, McKinsey & Co And of course D Shivakumar, Group Executive President - Corporate Strategy & Business Development, Aditya Birla Group Mithun Sundar, Chief Revenue Officer, Myntra