Virtual Masterclass: Social and Behavior Change (SBC) – Understanding Behavioral Challenges and Audiences to Tailor More Effective Solutions

A good social development project is one that, at its core, aims at changing behavior. However, behavioral change is tricky, and for most managers, is the most challenging part of a project. A focus on people affected by the interventions, therefore, has to be at the front-and-center. This becomes key to long term and sustainable impact and success of the project.

At CSRBOX, we believe that human behavior needs to be understood in a much more nuanced way, for tailoring interventions to fit local conditions. This makes the interventions more responsive to the target group’s needs and hence helps increase the likelihood of changing behaviors in a sustainable manner.

With this, we have partnered with Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP) to curate a Masterclass focusing on the how-tos of social & behavior change.

The Masterclass

This short course is designed for policy makers, civil society, partner organizations and program implementers facing challenges that require changing human behavior and social norms. The key behavioral challenges behind a problem need to be correctly identified and better understood. The P-Process is a framework that can offer a step-by-step approach to designing, implementing and evaluating behavioral interventions. 

While the course will outline all the strategic steps involved in addressing a challenge through an SBC intervention (through the P-Process), it will take participants, in greater depth, through the process of identifying the behavioral challenges and then segmenting and profiling the relevant audience that needs to be addressed, while touching upon concepts of behavioral science and design thinking

For Whom

• Professionals & managers working in NGOs and CSR departments

• Social Enterprises

• Students and academics

Topics Covered

• P-Process framework

• Audience segmentation and profiling

• Creating a problem statement for intervention design

• Some highlighted principles of behavioral science and design thinking

Learning Objectives

After completing this course, you will have:

• Have basic understanding of the steps involved in strategically designing, implementing and evaluating a behavioral intervention to address a selected problem.

• Be exposed to, and gain an introductory understanding of the concepts of behavioral science and design thinking as tools that can contribute to developing more successful approaches.

Trainers

Uttara Bharath Kumar

Sanjeeta Agnihotri

Fee

National

INR 3,540 all inclusive (till 5th August 2020)

INR 4,720 all inclusive (from 6th August onwards)

International

USD 65+ 18% taxes (till 5th August 2020)

USD 85+ 18% taxes (from 6th August onwards)

(For international payment, please get in touch with [email protected])

Registration (Limited Seats)

Online Registration & Payment

For online registration and payment, click here. Early bird registration closes on 5th August, 2020.

Offline Registration & Payment by NEFT/Bank Transfer

To download the offline form, click here, and fill your details. Once completed please send the same along with payment receipt to [email protected]. All bank details are given in the downloadable offline form.

Contact

Rakhi Lakhwani

[email protected]

Mobile: 8866796113

For any immediate escalations or to know more about the Impact Academy, please feel free to write to [email protected]

Terms & Conditions

1. Registration fee is non-refundable; however, nominee name can be changed.

2. Once you submit the registration form along with the payment (online), you will receive the confirmation email within 2 working days. You will receive the details to access the online masterclass along with reading material latest by 20th August, 2020.