Marketing Research

It is not sufficient to just manage a business but manage it professionally. Professional management comes only when the decisions
are backed by relevant and appropriate information and when the information is utilised scientifically. In the area of marketing the
way to get the right information and utilising it efficiently is through Marketing Research. In today’s marketing environment where
huge amount of data are generated and are flowing through marketing desks it is imperative to leverage the information for marketing
success systematically