StratComm2017- The Strategic Corporate Communications & PR Summit

Communication has an imperative role to play in the corporate world. With the increase in complexities of activities in modern business and the technological advancement, its importance is increasing day by day. The PR industry, grew by 19% this year as compared with 13% last year, is on a strong growth trajectory and it is expected to nearly double in size from 1,120 crore rupees in FY 2016 to Rs. 2,100 crores by FY 2020. With the evolution of Corporate Communications, it has become imperative to brace ourselves to cope up with the radical and revolutionary changes which are happening at a breakneck speed.

Inventicon's StratComm 2017- The Strategic Corporate Communications & PR Summit aims at gathering the trend setters and influencers from the communications forte, providing them the platform to discuss the future of communications which is undeniably challenging. While it is still tough to measure the efficacy of corporate communications, the new tools in social media management, media mapping, reputation management, and the impact of digitalization on PR will be the major focus for the 2 days conference.

Key Benefits

StratComm 2017 is India’s most comprehensive and exciting event which aims at bringing together the leaders and influencers from the CorpComm forte who will discuss the latest challenges and expose the delegates with the practical solutions on social media management, crisis management, reputation handling, measuring CorpComm ROI.

Key Topics of Discussion

• The blurring line between PR and advertising - The tug of war
• Developing next generation corporate communicators
• Social media – The game changer for CorpComm professionals
• Building your social media strategy and how?
• The future of PR is VR – Breaking the tradition
• Redefining Corporate Reputation: Handle with Care!
• Measuring the efficacy of communications to enhance your campaign

• Internal Communications – putting employees at the heart of your organisation
• The art of storytelling- what’s your story?
• If content is king then engagement is queen
• Recovery after crisis – rebuilding your corporate identity
• PR in the ‘post truth world’
• Corporate social responsibility – talking the talk while walking the walk

Why should you attend?

• Strengthen your skills by listening to the industry’s top communication leaders and influencers
• Learn how to safeguard your corporate reputation in the Post Truth World
• Discover the newest ways to deploy social and digital media strategies

• Engage and inspire yourself with world class content
• Expose yourself to the industry case studies and learn from real- life experiences
• Empower your workforce using the latest social media tools and platforms

Industries who will attend?
Industry Focus but not limited to:

• IT
• FMCG
• BFSI
• E-commerce
• Retail
• NGOs
• Oil & Gas
• Pharmaceutical
• Automobile
• Healthcare
• Aviation
• Hospitality
• Food & Automobile Beverages
• Public sector undertakings
• Information Technology
• Manufacturing & heavy engineering
• Telecommunication

Others Details

Understanding the dynamic role of corporate communications in building, managing and sustaining your brand's reputation in an ever-evolving competitive landscape. For more details and updates please visit conference website