STRATEGIC MEDIA RELATIONS WORKSHOP

3 years ago Posted By : User Ref No: WURUR86702 0
  • Image
  • TypeWorkshop
  • Image
  • Location Nairobi, Kenya
  • Price
  • Date 04-10-2021 - 08-10-2021
STRATEGIC MEDIA RELATIONS WORKSHOP, Nairobi, Kenya
Workshop Title
STRATEGIC MEDIA RELATIONS WORKSHOP
Event Type
Workshop
Workshop Date
04-10-2021 to 08-10-2021
Location
Nairobi, Kenya
Organization Name / Organize By
Skills For Africa Training Institute
Presented By
Nixon Kariuki
Organizing/Related Departments
Skills For Africa Training Institute
Organization Type
Organization
WorkshopCategory
Both (Technical & Non Technical)
WorkshopLevel
International
Related Industries

Education/Teaching/Training/Development

Research/Science

Communications

Journalism/News/e-publishing/Publishing

OTHERS

Location
Nairobi, Kenya

STRATEGIC MEDIA RELATIONS WORKSHOP

Start Date: 04/10/2021 End Date: 08/10/2021 for 5 days
Register online: https://skillsforafrica.org/course/49

Organizer: Skills for Africa Training Institute (https://skillsforafrica.org)

Course fee: USD 1,200

INTRODUCTION

Many organizations have always tried to reach out to the media in recognition of it as a key partner in popularizing their advocacies. Although they have attempted to share their information with the media by sending out copies of their reports, research, studies, and press releases, we still do not see much activities, issues and perspectives written about or broadcast from organizations. This is definitely NOT because media do not find some organizations newsworthy.
A preliminary survey has revealed and attributed this to:

· Lack of skillfully packaged information from organizations to attract media, so that media will find them useful for their purpose.

· The fact that most organization workers have inadequate – indeed, sometimes non-existent – media training

· How development organizations place their media releases, how they follow them up and how they network with media practitioners. In other words, it is about understanding how media operate and putting media strategies in tune with the media’s operating systems.

COURSE OBJECTIVES

At the end of this course the participants will be able to:

  • Understand a step-by-step, systematic approach to media relations
  • Understand the tools to get your organization more visibility and respect in the press:
  • Identifying and developing relationships with media practitioners

DURATION

5 Days

WHO SHOULD ATTEND

Press Officers, Communication Officers, Public Relations Officers and others who are responsible for publicity and media relations.

COURSE CONTENT

  • Creating a Media Strategy;
  • How to Pitch
  • Writing press releases (Practical)
  • Organizing media visits
  • Organizing press conferences and media briefings
  • Writing features; ways to get feature coverage where you need it most
  • Writing and distributing Opinion Editorials (op-eds)
  • Producing and distributing Video News Releases for electronic media
  • Writing factsheets
  • Developing fresh story ideas and key messages
  • Developing a crisis communications plan
  • Opposition messaging and identifying and preparing your spokesperson for the media interview
  • Understanding the context within which journalists operate

GENERAL NOTES

· This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.

· Training manuals and additional reference materials are provided to the participants.

· Upon successful completion of this course, participants will be issued with a certificate.

· We can also do this as tailor-made course to meet organization-wide needs. Contact us to find out more: [email protected]

· The training will be conducted at SKILLS FOR AFRICA TRAINING INSTITUTE IN NAIROBI KENYA.

· The training fee covers tuition fees, training materials, lunch and training venue. Accommodation and airport transfer are arranged for our participants upon request.

· Payment should be sent to our bank account before start of training and proof of payment sent to: [email protected]

Registration Fees
Available
Registration Fees Details
USD 1200
Registration Ways
Email
Phone
Website
Other
Address/Venue
Best Western Plus Meridian Hotel  Nairobi 
Official Email ID
Contact
Nixon Kariuki

Nairobi

[email protected]

   +254702249449