Graphic Rewilding goes maximalist in The Village at Westfield London with London’s biggest nature-inspired AR mural

Graphic Rewilding have been busy 'sowing seeds' to regenerate the upper level of The Village, Westfield London with a vast floral interactive mural, entitled Graphic* Rewilding Westfield.  Using AR for the first time, the visionary artist duo Baker+Borowoski have created an immersive, art-slash-nature experience to inspire Londoners of all ages. Renowned for their creative takeovers of urban spaces (they are also the brainchild behind recent viral sensation Skip House) Graphic Rewilding’s latest installation, their most ambitious and largest yet, comprises numerous eight-metre-high panels, that is 1.5 square km of ever-changing maximalist wildflower meadow-scapes which will wrap around the walls of the vast circular atrium of level one of The Village.

By accessing QR codes on the floor, the bold floral artwork quite literally will ‘come to life’ with augmented reality, to reveal a dynamic abstract meadow, for visitors to wander through. Strategically placed codes act as portals into an awe-inspiring world, of free-floating flowers, swaying grass, hovering bees, dragonflies, and effervescent drifting pollen.

Westfield London’s collaboration with the artists, presents an innovative and playful approach to ‘bring the outside in’, and encourage urban environments to connect with nature, whilst simultaneously improving mental health and wellbeing. Commissioned by Zoe Allen of Artistic Statements, the installation will be open over the summer months from June 7th through to August.