Increasing market share by increasing share of mind

6 years ago Posted By : User Ref No: WURUR23592 0
  • Image
  • TypeWebinar
  • Image
  • Location Denver, Colorado, United States
  • Price
  • Date 07-08-2018
Increasing market share by increasing share of mind, Denver, Colorado, United States
Webinar Title
Increasing market share by increasing share of mind
Event Type
Webinar
Webinar Date
07-08-2018
Last Date for Applying
07-08-2018
Location
Denver, Colorado, United States
Organization Name / Organize By
Training Doyens
Organizing/Related Departments
Training Doyens
Organization Type
Organization/Company
WebinarCategory
Both (Technical & Non Technical)
WebinarLevel
All (State/Province/Region, National & International)
Related Industries

Business Development

Economics

Advertising/Marketing

Location
Denver, Colorado, United States

OVERVIEW

  • An understanding of what branding really is and the steps to an effective brand strategy.
  • An understanding of how the brain thinks and the four thinking/buying styles that govern how people buy products and/or services.
  • Examples of people and companies for each buying style.
  • How do successful brands reach more than one buying style.
  • How this process (BrainBranding) applies to both product/services and also personal brands.
  • How to better communicate with prospects to make sure that your brand resonates with more of them and develops a relationship.

WHY SHOULD YOU ATTEND

Fear: Many brands fail to differentiate themselves from the competition because they often try to emulate what the other successful competitors have done with similar products or services. Marketers are afraid that customers won’t recognize and value the differentiating key points of the brand and therefore they try to say the same thing and offer the same benefits that the other brands offer. In fact, they get lost in a sea of similarity and fail to gain market share in the process or fail altogether. By not understanding what motivates the customers to choose one brand over another, the brand fails to develop a relationship with the customer and thus there is no loyalty nor recognition of why one should continue to purchase and use one brand over another.

UNCERTAINTY. Faced with this the marketer often resorts to the most common denominator and that is often price. Feeling that price is the prime motivator, the marketer resorts to one promotion after another and becomes obsessed with driving sales and trial through discounts and sales events that look just like the competitors. Price perception is only one part of the equation. It’s important to build understanding of what differentiates one brand and why the customer should remain loyal to yours and not the competition. To do this, you have to understand how the customers think and what motivates them to try one product or service over another. What will stimulate them and create an emotional value to more customers more often.

DOUBT: In an era of CRM (Customer Relationship Marketing), the tendency is to try to define the target customer so specifically and to narrow the appeal, that many potential customers are never reached with the message even though there is value to be had. By broadening the features and then communicating in more than one way, the brand can resonate with more customers, more often. You must understand the four ways that the brain thinks when making buying decisions and then developing a brand that will appeal to each one by speaking their language and hitting the key points in an appealing way.

We call this BrainBranding and it’s a way to look differently at your branding and marketing efforts to better increase market share, brand awareness, and loyalty.

AREAS COVERED

Understanding the brain’s four thinking preferences - and how these preferences translate into consumer Buying Styles, will enable you to create not only a better brand - but also an innovative branding and marketing strategy. The bottom line: BrainBranding connects your brand with more people. Period.

In this session you will learn:

  • How the brain’s four distinct thinking preferences affect consumer buying behavior
  • The Buying Styles that determine the motivation behind what consumers purchase and who they purchase from
  • Strategies to enhance your marketing message to reach more people
  • Ways to develop a universal brand that appeals to each of the brain’s four Buying Styles
  • How BrainBranding can increase recognition, revenue, and market share

LEARNING OBJECTIVES

Increasing revenues and profits by reaching more customers, more often with a differentiating message that can create a brand preference by understanding the customer better and communicating more effectively.

WHO WILL BENEFIT

  • Senior management
  • Marketing managers
  • Advertising managers
  • Creative staff
  • Brand management
  • Product development
  • Advertising agency management
  • Market researchers
  • And individuals who want to create a successful personal brand for their career

 

For more detail please click on this below link:

https://bit.ly/2KIPSf9

 

Email: [email protected]

Toll Free: +1-888-300-8494

Tel: +1-720-996-1616

Fax: +1-888-909-1882

Others Details

Understanding the perspectives of your target customers and developing effective branding strategy to increase your market share.

Registration Fees
Available
Registration Fees Details
Live Session for one participant $159 Corporate Live Session Group – Max 10 Participants from one location. $449 Recorded Session Get unlimited access to audio recording of the webinar for 6 months. $199 Training DVD or USB Flash Drive Free shipment within 72 Hours, from the date of webinar completion $379 Super Combo Offer 1 Live and Recorded webinar $289 Super Combo Offer 2 Live and Training DVD / USB Flash Drive
Registration Ways
Email
Phone
Website
Other
Address/Venue
  26468 E Walker Dr, Aurora, Colorado 80016  Pin/Zip Code : 80016
Landmark
CO
Official Email ID
Contact
Training Doyens

26468 E Walker Dr, Aurora, Colorado 80016

[email protected]

   8883008494
Michael smith

26468 E Walker Dr, Aurora, Colorado 80016

[email protected]

   8883008494    Fax No: Aurora