International Conference on Marketing and Tourism

Dear & Esteemed Colleagues

Greetings! Hearty welcome to the upcoming international conference on Marketing and Tourism on the above theme at Wagner College, Staten-Island, New York, United States of America.

We are expecting leading academicians from across the globe to take part of the upcoming conference in the beautiful city of New York, USA.

The conference, of course, will be an ideal platform for sharing and gaining new knowledge on the changes, challenges and the greater opportunities available for both businessmen and the government to reap benefits in the long-run.

For more details:
Website: www.globalbizresearch.org
Email Id: [email protected]

Conference Objectives!

Digital transformation as touching all parts of the business!

Digital transformation is the profound transformation of business and organizational activities, processes, competencies and models to fully leverage the changes and opportunities of a mix of digital technologies and their accelerating impact across society in a strategic and prioritized way, with present and future. Source: https://www.i-scoop.eu/digital-transformation/

The economic models of the digital era are more disruptive than evolutionary, and are very different to those practiced by traditional enterprises. This implies that digital transformation is not the sum of a few client-oriented projects but something that touches every aspect of the business. It requires rethinking the activities of the business across three axes:

1. Customer experience, adapted to the unique needs of each client.

2. Business model, operating across channels and the whole ecosystem.

3. Operational effectiveness, with data-centric processes and a focus on results.

4. Digital-native organizations can change their modus operandi in flight, in order to improve performance and deliver better customer service.

5. The Challenge for traditional organisations is to deliver comparable flexibility.

Panel Discussion!

We are also organizing panel discussions, invited presentations on topics of interest to the academic community.

Topic: Research for Sustainable Future!

Important Dates:

• Abstract Deadline (250 words): November 15, 2017
• Communication of Acceptance: 3 Days
• Full Paper Submission Deadline: December 31, 2017
• Last Date for Registration: February 20, 2018
• Conference Dates: April 13-15, 2018

Others Details

Please submit your manuscripts/case studies in any of the areas/topics indicated below: Marketing - Advertising, Brands & Brand Equity, B2B Marketing, Buyer Behavior, B2C marketing, Competition, Consumer Behavior, Pricing and Promotions, Product and Service Management, Product Promotion, Relationship Marketing, Research Methods & Tools in Marketing, Role of Marketing/Market Orientation, Services Marketing, Social Networks, Supply Chain/Logistics, Tourism & Hospitality