Digital marketing (Email & Social Media) and Brand Online Visibility Course

6 years ago Posted By : User Ref No: WURUR21120 0
  • Image
  • TypeTraining or Development Class
  • Image
  • Location Nairobi, Kenya
  • Price
  • Date 11-06-2018 - 15-06-2018
Training or Development Class Title
Digital marketing (Email & Social Media) and Brand Online Visibility Course
Event Type
Training or Development Class
Training or Development Class Date
11-06-2018 to 15-06-2018
Last Date for Applying
04-06-2018
Location
Nairobi, Kenya
Organization Name / Organize By
Indepth Research Services, Nairobi, Kenya
Organizing/Related Departments
Indepth Research Services
Organization Type
Organization
Training or Development ClassCategory
Technical
Training or Development ClassLevel
International
Related Industries

Education/Teaching/Training/Development

Fresher/Trainee/Professionals

OTHERS

Location
Nairobi, Kenya

Event: Digital marketing (Email & Social Media) and Brand Online Visibility Course

Venue: Indepth Research Services, Nairobi, Kenya

Event Date: 11th – 15th June 2018

NITA CERTIFIED

 

RECENT CLIENTS

INTRODUCTION

This five (5) days training course is designed for anyone who wants to kick-start or consolidate their digital marketing/online visibility knowledge. Whether you’re an online brand ambassador, a student, a social media marketer, a blogger, a professional in the industry or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

The course covers digital strategy, how to optimise and use your digital assets to engage your customers, search engine optimization (SEO), online marketing, email marketing, social media marketing, online advertising, copywriting for digital content, social media and Google and social media analytics for business decisions, direct marketing and much more. The final research project will solidify your learnings, allowing you to put them into practice by formulating a real digital strategy for your brand or business.

You’ll walk away confident that you can build on and apply your knowledge in the real world, with hundreds of online best practices, tools and creative marketing ideas in your toolbox to boot.

DURATION

5 days.

WHO SHOULD ATTEND

Whether you’re an online brand ambassador, in charge of an organisation’s online visibility/strategies, a student, a social media marketer, a blogger, a professional in the industry, running an online business or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

COURSE OBJECTIVES

Upon completion of this training course, participants should be able to:

  • Attract traffic to your website/online content and increase on sales/awareness.
  • Identify your audience and reach an unlimited number of prospective clients/audience using email and other tools and technique.
  • Get more value from your online campaigns.
  • Work with S.M.A.R.T. social media goals to achieve successful online campaigns.
  • Work cooperatively within an online community by observing and listening critically with openness, then act ethically and follow through on commitments when communicating with varied audiences and build positive reputation within the community.
  • Explain how to develop effective online marketing strategies for various types of industries and businesses.
  • Identify setup and use the major social media and online marketing portals that can be used to promote a company, brand, product, service or person.
  • Evaluate a company’s current situation, isolate online issues and provide solutions by identifying appropriate social media and online marketing portals to influence consumer and improve the company’s reputation.
  • Put together a social media and online marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics.

TOPICS TO BE COVERED

  • Internet history and statistics
  • Importance of social media in today’s business/corporate and humanitarian environment
  • e-Marketing definitions and terms
  • e-Marketing Business models
  • e-Marketing Intelligence
  • Social media presence and marketing
  • Social media marketing ROI (Return On Investment)
  • Brand building
  • E-mail techniques and strategies
  • E-Mail problems and challenges
  • Writing styles for e-mail
  • Ethics in e-mail marketing
  • Mailing list criteria for e-mail marketing
  • Integration of online and conventional marketing
  • Permission marketing models
  • E-Commerce promotion tactics
  • E-Commerce strengths and weaknesses
  • Online publicity
  • Developing effective marketing databases
  • Blogs and micro blogs
  • Target marketing
  • Effective search engine optimization
  • Metrics for eMarketing
  • Google and social media analytics for business decisions

Visit our website for more details.

How to participate

  • Tailor make your course.  
  • Register as an individual.
  • Register as a group.
  • Become one of our partners.
  • Purchase software’s
  • Frequently asked Questions (FAQ’s)

 

View related courses

  • Mobile Phone Based Data Collection Using ODK Course
  • Microsoft Excel Skills for Business Analysis and Reporting Course
  • Use of ICT Tools in Epidemiology Course
  • ICT for Disaster Response Course
  • Micro Finance for Rural Development Course
  • Implementation of ICT in Education with Moodle Course

The most popular courses

  • Small-Scale Livestock Development and Extension Techniques Course
  • Human Resource for Health Course
  • Scientific Writing, how to Prepare a Manuscript for International Journals Course
  • Value for Money Assessment practice in Project Management Course
  • GIS and Remote Sensing in Environmental management, EIA and Audit Course
  • Job Analysis and Evaluation Course

View course catalogue in ICT4D and Mobile Technologies Institute

For further inquiries, please contact us on Tel: +254 715 077 817

Email [email protected]

 

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: [email protected].

Mob: +254 715 077 817

 

PAYMENT

Payment should be transferred to IRES account through bank on or before C.O.B 4TH June 2018.

Send proof of payment to [email protected]

Others Details

TAILOR-MADE TRAINING This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our IRES Training Centre or at a convenient location.

Registration Fees
Available
Registration Fees Details
USD 1100
Registration Ways
Email
Phone
Website
Address/Venue
  P.O. BOX 104289-00101  Pin/Zip Code : 00101
Landmark
NAIROBI
Official Email ID
Contact