Marketing Analytics Summit 2018

As the Indian marketing analytics industry is set to grow from its present value of $200 million to $1.2 billion by 2020 at CAGR of 25%, it makes a very important change in how marketing is perceived and about the role of data and analytics and its utilization to help an organisation meet its business goals.

The last decade has seen a major change in how brands and organisations reach out to their target audience and connect with them through various channel, majorly digital. Considering the age of millennials and technology savvy consumers who are always connected on the go, it is time that brands revamp their marketing strategies and use analytics to keep up with their audience. By 2020, it is estimated that there would be 50 billion devices connected over the country. Is your organisation positioned well enough to make the most of it?

Inventicon’s Marketing Analytics Summit 2018 is packed with knowledge and practical insights to enhance your marketing measurement efforts and boost your overall marketing ROI. Learn how to make the most of the latest tools and techniques, get a glimpse of updated technologies and hear it from the experts on how to leverage them effectively.

Key Topics

• . Discover insights, tools and road map to marketing analytics
• · Realize the full potential of predictive and prescriptive analysis
• · Gain insights from companies that have successfully implemented marketing analytics strategies
• · Find out which metrics best support your KPI’s and how to start implementing them
• · Driving loyalty and engagement through data personalisation and metrics
• · Prepare your future by listening to visionaries speaking on Artificial Intelligence and machine learning
• . Paving the way for marketing analytics

WHO SHOULD ATTEND?

CMOs, VPs, Directors, General Managers & Functional Heads of

• Marketing Analytics & Automation
• Marketing & Communications
• Customer Relationship Manager, Experience & Engagement
• Business Intelligence, Insights & Analytics
• Campaign and Programme
• Social & Digital Media
• Advertising & PR

Industries who will attend?

From the following industries but not limited to

• Retail
• FMCG

• E-commerce
• Telecom

• Financial
• Manufacturing

• Entertainment
• Healthcare

Others Details

Marketing analysis is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment. Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars